Now Booking · Email Campaigns / Fitness Coaches

Email campaigns
that turn your list
into clients.

For online fitness coaches with a list they're not using. Done for you, in your voice. Live in 48 hours. Paid partly on results.

Get a Free Campaign Sketch How It Works
7
Emails, one job each
48 hrs
From your materials to live
~1 hr
Of your time, total
01 / Who I Am
Alex Brownlee
Alex Brownlee

I learned to sell at the door. Now I do it in inboxes.

I'm Alex. I build email campaigns for online fitness coaches, and nothing else.

Most coaches I talk to have the same setup: a free guide in the bio, a few hundred or a few thousand people who downloaded it, and then silence. Every one of those people asked to hear from you. Most of them never did.

That's the part I fix. I write short campaigns that sell your program to the people already on your list, in your voice, built from your own captions, comments, and a 15-minute call with you. You approve every email. I handle the rest.

And I'm paid partly on what the campaign sells. If it doesn't work, I don't do well either.

— Alex Brownlee
Founder · Brownlee.Mails
02 / Built For

Built for coaches who already sell, and already have a list.

Not an agency that takes anyone. If your list or your offer isn't ready, I'll tell you.

The Quiet List

People sign up for your freebie, get the PDF, and never hear from you again.

Opening Spots

You're launching a new intake and announcing it on Instagram. Your list isn't hearing about it.

Selling in DMs

"DM me COACH" works, but every sale costs you a conversation and your evenings.

After the Challenge

Your free challenge pulled in hundreds of people. A week later, most of them have gone cold.

Best fit: you sell coaching, a program, or an app, and you have roughly 500+ people on your list.

03 / The Problem

Your list is the one audience the algorithm can't touch. It's also the one you're ignoring.

P / 01
The List Goes Quiet

Someone downloads your guide because they want more from you. Then nothing arrives. The longer the silence, the harder they are to sell to.

P / 02
Every Sale Takes a DM

When Instagram is your only sales channel, your revenue is capped by how many conversations you can have in a day.

P / 03
Launches Miss Half Your Audience

You announce spots in a post. Only the people the algorithm shows it to ever see it. Your list, the people who opted in, never hears.

04 / What You Get

One campaign. Seven emails. Built to sell your offer this week.

A 7-day campaign to the list you already have, with a real reason to buy now: your deadline, your spot limit, or your bonus.

  • 01
    A campaign plan The angle, the hook, and the reason to buy now, laid out on one page before I write a word.
  • 02
    7 emails in your voice Built from your captions, your comment section, and a 15-minute call. Your subscribers won't know you didn't write them.
  • 03
    Setup in your platform Written, loaded, and scheduled in Kit, Kajabi, Mailchimp, ActiveCampaign, Klaviyo, or whatever you use. Tracked links on every email.
  • 04
    Buyers removed automatically Once someone buys, they stop getting sales emails. No one gets pitched something they already own.
  • 05
    Daily updates while it runs A short message each evening: what went out, clicks, and sales so far.
  • 06
    A results report Clicks, sales, and revenue from the campaign, plus what I'd change next time.
05 / The Campaign

Seven days. Seven emails. Each one has a job.

  1. Day 1
    Announcement

    What's opening, who it's for, why now.

  2. Day 2
    Story

    Why you coach the way you do.

  3. Day 3
    Proof

    A real client result, with permission.

  4. Day 4
    Objections

    "No time." "Tried before." Answered.

  5. Day 5
    Value

    A tip worth reading, even if they don't buy.

  6. Day 6
    Urgency

    The deadline, stated plainly.

  7. Day 7
    Last Call

    Short, calm, final.

Every deadline is real. If doors close Friday, they close Friday.

06 / The Process

From your materials to live in 48 hours.

01
15 Min
Call + Short Form

You tell me about your offer, your clients, and how you talk. You add me to your email platform as a team member. No passwords.

02
First
The Plan

I send the campaign angle, send schedule, and subject lines. You reply "good to go" or tell me what to change.

03
Your Approval
The Emails

All 7 in one doc. You approve every one. One round of edits included.

04
Within 48 Hours
Live

Built, tested, and scheduled in your platform within 48 hours of getting your materials.

05
After Day 7
Results

A report on what it sold, and a call about what's next.

07 / The Risk

Most of what I earn depends on it working.

R / 01
Paid partly on results

A small upfront fee, plus a share of the sales the campaign brings in, tracked with a unique link or code.

R / 02
The 3× guarantee

If the campaign doesn't bring in at least 3× the upfront fee, I run a second campaign free.

R / 03
Nothing goes out without your sign-off

You see every email before a single subscriber does.

R / 04
An honest fit check

If your list is too small or your offer isn't ready, I'll tell you before you pay anything.

08 / After the Campaign

One campaign shows you what your list can do. The retainer keeps it doing it.

After your results are in, some coaches keep going monthly.

Starter
  • A weekly email to keep your list warm
  • A 5-email promo campaign every month
  • Monthly report
Growth
  • Two emails a week
  • A 5-email promo campaign every month
  • A welcome sequence and lead magnet built in month one
  • Monthly report with recommendations

We talk about it on your results call, not before.

09 / Get Started
Start Here
Free
Campaign Sketch · Within 24 Hours
  • The campaign angle for your offer
  • Three subject lines written for your list
  • A rough estimate of what it could bring in
  • No call needed to get it
Your list already asked to hear from you.

DM "EMAIL" on Instagram. I'll ask two quick questions about your list and your offer, then send you a free campaign sketch within 24 hours.

DM "EMAIL" on Instagram
10 / Questions

The things coaches always ask.

Kit, Kajabi, Mailchimp, ActiveCampaign, Klaviyo, and most others. If you already have one that works, we use it.
About an hour in total: a short form, a 15-minute call, and reading the emails before they go out.
Team access to your email platform, your offer details and link, 2–3 client results you're happy to share, and your real deadline or spot limit.
You need a real reason to buy now: a deadline, limited spots, a bonus, or a price going up. If there isn't one, we'll find one that's true, or it's not the right time.
Under roughly 500 people, a campaign usually isn't the best first move. Growing the list is. I'll tell you which one fits.
Some unsubscribes are normal during a launch. They're usually people who were never going to buy. The people who stay want to hear from you.
A unique checkout link or discount code used only in the campaign. You send a screenshot from your payment platform when the sales window closes.
The upfront fee before I start. The commission is invoiced within 3 days of the campaign window closing.
Everything is built from your own words: captions, comments, and our call. You approve every line. If something doesn't sound like you, it changes.

Your list won't
sell itself.

Seven emails. Your voice. Live in 48 hours. Paid partly on what it sells.

DM "EMAIL" for Your Free Sketch