Now Booking — Email Backend / Fitness Coaches

Your audience
is ready.
Your backend isn't.

Done-for-you welcome sequences for fitness coaches with 5k–100k followers. Written in your voice, wired into your ESP, live in 24 hours — without you writing a single email.

Start the Build How It Works
5–7
Emails Written
24 hrs
To Go Live
$250
One Time. Yours Forever.
01 / Who I Am
Alex Brownlee
Alex Brownlee

I write emails that fitness coaches actually sound like.

I'm Alex. I build email backends for fitness coaches — welcome sequences that turn Instagram followings into revenue you actually own, instead of leaving it on an algorithm you don't.

I work with fitness coaches exclusively. The space has plenty of copywriters, but almost none who understand how a fitness audience actually talks. I spend real time in your comment section before writing a word — every line traces back to something your people already said. Which is why the emails don't sound like agency work. They sound like you.

No retainers. No four-week timelines. No briefs you have to chase down. One build, 24 hours, live in your ESP — and if it doesn't sound like you, I rewrite it until it does.

— Alex Brownlee
Founder · Brownlee.Mails
02 / Built For

Built specifically for fitness coaches between 5k and 100k followers.

Not a generic agency. Not a copywriter who'll take anyone. A specialist who studies your niche and writes like you.

Online Coaches

Selling 1:1 or group coaching programs and losing warm leads to the algorithm every week.

Course Creators

Sitting on a following but no system to convert browsers into buyers on autopilot.

Niche Specialists

Fat loss, strength, mobility, women's fitness, online PTs — the tighter the niche, the better the sequence performs.

Coaches Scaling Content

You post daily, your DMs are full, but your revenue isn't matching the attention. That gap is email.

03 / The Problem

Instagram doesn't own your audience. But right now, neither do you.

P / 01
Algorithm Dependency

Your reach is rented. One update and the followers you spent years building stop seeing your content. No ownership, no insurance, no backup plan.

P / 02
People Fall Through the Cracks

Someone interested today forgets about you tomorrow. Without a sequence, every warm lead cools off in 48 hours and you never see them again.

P / 03
No Time to Write

You're coaching, creating content, running a business. Writing a 7-email nurture sequence from scratch doesn't make it off the to-do list. It never will.

04 / What You Get

Your welcome sequence. Written. Built. Live.

Every new subscriber gets followed up automatically from the moment they join — in your voice, with your offers, with hooks lifted directly from your own comment section.

  • 01
    5–7 emails written in your voice Every new subscriber gets followed up automatically from day one.
  • 02
    Avatar research from your comments I mine your last 20–30 posts for the exact language your audience uses.
  • 03
    Full ESP setup ConvertKit or Klaviyo, configured and connected to your opt-in.
  • 04
    Subject line variants 3 tested options per email so your open rates start strong.
  • 05
    Delivered in 24 hours Live before the end of the day. No back and forth.
  • 06
    Yours forever One payment. No subscriptions. No strings.
05 / The Process

From zero to running in 24 hours.

01
20 Min
Quick Onboarding

You tell me about your audience, your offer, your voice. No lengthy briefs. No back and forth.

02
Same Day
Avatar Research

I mine your Instagram comments for the exact language your people use. Your emails sound like you because the words come from them.

03
Within 24 Hours
Sequence Written

5–7 emails drafted, subject lines ready, delivered for your approval. Same-day edits if anything needs tweaking.

04
Live
Built In Your ESP

Loaded into ConvertKit or Klaviyo, connected to your opt-in, fully automated. Every new subscriber gets followed up from the moment they join.

06 / The Guarantee

The risk is on me. Not you.

Buying from someone new online comes with a list of unknowns. Here's how I've removed them before you have to ask.

G / 01
Live in 24 hours, or it's free

You complete the onboarding form, I deliver the full sequence within 24 hours. Miss the deadline, I refund the build — no questions, no negotiation.

G / 02
Rewritten until it sounds like you

Unlimited revisions, same-day turnaround. If a single line feels off, I rewrite it. No cap on rounds. No extra charge. No "out of scope."

G / 03
Nothing goes live without your sign-off

You see every email before a single subscriber does. Approve the full sequence yourself, or I don't press publish.

G / 04
Yours forever. No strings.

One payment. No retainer, no subscription, no ownership clawback. The sequence is yours to keep, edit, and use — even if we never work together again.

07 / Get Started
One-Time Build
$250
USD · Paid Once · No Retainer
  • 5–7 welcome emails, written in your voice
  • Avatar research from your own comment section
  • Full ConvertKit or Klaviyo setup
  • Live in 24 hours, same-day revisions
  • Yours forever — no subscription, no strings
Ready when you are.

Takes 20 minutes on your end. I handle everything else. DM "EMAIL" on Instagram to get started — I'll reply with the onboarding form the same day.

DM "EMAIL" on Instagram
08 / Questions

The things coaches always ask.

No problem. I'll set one up for you — ConvertKit or Klaviyo depending on what fits your business. Both have free tiers to start on. The setup is included in the $250.
If you don't have one, I'll build a lead magnet angle based on what your audience is already asking for in the comments. Included in the service, no upsell.
Because every line I write is reverse-engineered from your own content. Your captions, your comment section, your voice notes. The emails aren't written in a generic "coach voice" — they're written in yours.
Same-day revisions included. Tell me what's off and I rewrite. You approve every email before it goes live — nothing is sent to your list without your sign-off.
Yes. The $250 build is the foundation. Once it's live and working, I offer a monthly retainer for ongoing campaigns — four emails a month, launches, reporting. We can discuss it after the sequence is running.
Upfront before I start the build. Invoice sent via Stripe once you complete the onboarding form.

Your list won't
build itself.

$250. 24 hours. Zero words written by you. Every new subscriber on autopilot from the moment you go live.

DM "EMAIL" to Get Started